About
Strategy 4 Earth provides a framework for rethinking products, systems, and services to create a stable world.
Guided by a vision of sustainability and social good, we integrate creativity, strategy, and ethics to support organisations, entrepreneurs, academics, policy makers, artists, therapists and educators to identify root challenges, navigate complexity, and bring clarity to uncertainty, ensuring effective and transformative solutions.
Mission
To support ideas that benefit the social good creating a fundamental positive shift in how we interact with the planet, one another and ourselves.
Promote a heart led approach in every project we join asking fundamental questions along the way.
Staying rooted in the principles of interconnectedness and equity.
Meet our Founder
Kceniya (Zena) has extensive commercial experience in achieving growth, building networks, and mitigating risks for established organisations as well as startups. Passionate about systems change for global security, she specialises in translating big ideas into actionable strategies that inspire and create transformation.
Beyond her professional work, Kceniya is a writer and philosopher, currently pursuing an MA in Social and Political Thought at the University of Sussex, focusing on ‘systemic grievance’ and systems thinking. She is an Associate Member of the Chartered Institute of Marketing, a committed vegan, experienced dancer, yoga practitioner, movement specialist, artist, creativity mentor and a passionate nature photographer.
Values
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Solidarity
‘We are not free until everyone is free’. We focus on campaigns that promote liberation and empowerment.
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Inclusivity
Promoting marginalised voices and perspectives of communities that typically experience the brunt of climate change and inequality.
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Innovation
Pushing the boundaries of what we think is possible, by anticipating the future, shaping trends and driving progress.
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Compassion
Working with empathy and mindfulness for the challenges faced by the environment and communities.
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Collaboration
We train organisations, teams and entrepreneurs how to build meaningful, respectful partnerships with communities and the planet.
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Integrity
We approach our work and all client relationships with transparency and accountability, building trust and mutual respect.
Goals
1. Develop innovative, ethical and holistic strategies that create lasting positive change and nature-aligned growth.
2. Create meaningful, long-lasting connections between organisations, individuals and their communities, focused on mutual well-being and sustainability.
3. Support organisations and individuals to become leaders of positive change by elevating their voice and commitment to the planet, people and their purpose.
4. Amplify the messages and stories that raise global awareness of the solutions to the intersecting crises: human, societal and environmental.
5. Challenge the fundamental ideas that shape our society as to move forward as a civilisation we must rethink the very foundations on which it is currently built.