Sussex Philosophy Department
In September 2024, I partnered with the Sussex Philosophy Department to strengthen their online presence and enhance their digital engagement. Through close collaboration with the Head of the Department, I developed a tailored strategy to elevate their brand, amplify their research and foster a thriving community of philosophical inquiry. Below is an overview of the key marketing services I provided.
Brand Strategy
Laying the Foundation for a Unified Brand Identity
Strategic Vision: Worked closely with the Head of the Philosophy Department to establish a clear brand identity that reflects the department’s unique approach to philosophy—blending analytical, continental and post-Kantian traditions.
Positioning and Messaging: Developed a compelling brand narrative that highlights the department’s groundbreaking research, global perspectives and inclusive student experience.
Visual Identity: Ensured visual consistency across platforms by aligning design elements, tone and messaging with the department's ethos.
Communications Strategy: Provided strategic advice on how to effectively promote events, announcements and activities. This included guidance on tone, timing and audience engagement tactics to increase visibility and participation.
Digital Engagement
Fostering Community and Expanding Online Presence
Social Media Setup & Management: Created and launched the department’s Instagram and Facebook pages, providing a platform to share department updates, showcase student activities and promote upcoming events.
Content Creation: Designed and scheduled weekly posts to increase student engagement and attract broader participation in events and discussions.
Community Building: Supported efforts to create a vibrant online community of students, alumni and external philosophers. Through social media campaigns, the department now reaches a wider audience and facilitates deeper engagement with its initiatives.
Website Design & User Experience
Online Refresh of the Sussex Philosophy Society Website
Website Rerefresh: Created a fresh, modern design that reflects the vibrancy and intellectual rigour of the community, ensuring that the website serves as a visually appealing and functional resource for both students and the wider public.
User Experience (UX) Enhancements: Streamlined the user journey, making it easier for visitors to access social media links, speaker details, and resources for joining the Society. These improvements enhanced website navigation and improved overall usability.
Content Strategy: Refined and updated core website content to align with the Society’s mission, emphasising its role as a public-facing platform for philosophical dialogue. This update made the site more engaging and relevant to both students and the wider philosophical community.
Key Impact
Through these targeted marketing services, I’ve helped the Sussex Philosophy Department enhance its brand presence, increase event participation and foster a stronger sense of community. The refreshed website, modernised social media presence and support for promotional efforts have created a more connected, vibrant and engaged Society. By facilitating better communication, improved user experiences and greater visibility, the Society is now better equipped to inspire and engage the next generation of philosophers.
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